The tasks for Blog 3 is to design the layout of the site in terms of blueprints and wireframes. I decided to create an website which is used for exploring available internships for university students and alumni. This decision has been based on the fact that in the recent years internships have become an important factor for future professional employment after graduation. Completing an internship provides student not only an industry related knowledge and expertise, but also a large variety of transferrable skills like interpersonal communication, time management, decision-making, fact based analysis and other capabilities vital for professional employment.
The content of the Blog 3:
- Audience of the website
- Structure of the website
- Wire frame
- Metadata matrix of vocabulary
2. Target audience
As I mentioned before the main audience of the website is university students and alumni. Thus, these people’s age is ranged between 18-30.
|Age||Gender||Occupation||Socio – economic background||The level of Internet use frequency||Lifestyle|
|18-30||Male and Female||Student, alumni||Low, medium||Medium and high||Average – busy|
In order to have a deeper understanding of users’ needs and requirement I developed 4 personas and characteristics. Based on that, it is easier to analyse their behaviour and other characteristics that might influence on the design of the website :
- Persona 1: Jake Lowry, Male, single, part-time job, under 20, 1st -2nd year student, hasn’t searched for an internship before, interested in looking. He lives with parents, interested in sport, movies, video games and has a lot of free time. Jake does not have working experience, for that reason he is mostly interested in volunteering internships where he will be able to get practical skills and apply theoretical knowledge of 1st year courses.
- Persona 2: Alexis Pullen, female, middle age, married, kids, part-time job, part-time student, searched for an internship before, found problems but still interested in searching. Alexis is a wife and mother of three children. Also, she has an experience in specialisation (and still working) that she is currently studying and she is interested in theoretical knowledge.
- Persona 3: Erica Mallory, female, single, part-time job, above 20, last year student, searches for an internship regularly, very specific about needs. Erica lives independently from her parents, interested in sport, fashion and movies, spends weekends with friends. She works part-time in restaurant as a waiter. She does not have experience in her major; however she has enough theoretical knowledge of specialisation. Erica is interested in paid internships or graduate positions.
Persona 4: Matthew Flinders, male, in relationships, unemployed, around 25, alumni, searching for full-time job or paid internships constantly. He lives with his girlfriend, interested in movies, books, and travelling. Matthew keeps changing his jobs as there are not related to his major. He applied for different graduate positions and internships and keeps doing this process. He had internship during the last year of university and successfully completed it.
First of all, simplicity is one of the most important factors in designing. It believed that complicated website design using lots of buttons and options creates not only inefficient but also unpleased user experience. Limiting options to minimum makes user interaction clearer and faster. However, simplifying the interface extensively might have a negative effect on website functionality. Consequently, the most commonly used functions have to be identified and placed on the most visible and logical positions by hiding other less popular functions in drop-down menu.
3. Structure of website
3.1 User Tasks
The main task of the application is to give the list of the most suitable internships to a user. The home page of the website contains menu where user has type basic requirements such as specialisation, major, location, and salary. To submit the CV/Resume for position user has to be authorised. Consequently, user has to be able to register. In the registration page user fill the boxes about his email address, password, and confirmation of the password. If user already registered he has to be able to sign in into the service. The constant form for singing is located on the top right part of the main page. User presses “Sign In” button, types his email address and password in the form. As long as user is signed in to the system he is able to submit his CV/Resume for wanted positions from the given list of options. For this task user visit the page of position and press button “Apply” on the bottom of it. The system automatically opens new page where user can choose any file from his computer and attach it. After pressing button “Submit” Resume/CV is added to system’s database. Last user’s task is “sign out”. There is constant form for Register/Sign in/Sign out on the right top of all pages available for users. User needs to press button “Sign out” on that form.
3.2 Organisation of content
The proper content list of the application is significant aspect to create a high- level product; however, the organization of the content plays important role in this activity, as it identifies the usefulness of the product and the satisfaction level of users’ interaction with it to achieve their aim.
Home Page is initial page, where user starts internship search activity. From Home page user can start his search by typing in needed information (Industry, Major, Location, Salary) and access quick search by Industry. After that, users can the list of results and access the page of any position by clicking on it. Also, the website enables users to Log In and Register from Home page, Results list and Page of a position, as only registered/ logged in users can attach their CV/Resume to their wanted internship position. Also, user always can get back to the home page from any page he is currently observing; and from “Results list” page to both search forms; and from Position page to “Results list”. This possibility to access home page and come back to the previous page makes the website very usable and get minimal effort from users.
According to the flow chart, the main tasks were identified and ordered; however there are list of sub-tasks ad information that have to be connected to the appropriate main tasks.
Specification of the design is very important tool to identify issues, ensure that design can accomplish all planed features. One of the ways to specify the design is to create wireframes. Low-fidelity wireframe was used to create a prototype for the website.
Home Page. It contains the main task as menu with “New Search” and “Quick Search” windows. However, there are “Sign In”, “Registration”, “Home” and Logo in the header of the application, which makes users to do other tasks of the necessity.To do the main tasks of the website – Search for an internship, user has to click on the “New Search” heading, where he/she can type in all specifications of their wanted position such as Industry, Major, Location and Salary from the list by clicking on them.
Quick Search. Another way to search for an internship is Quick Search by location of it. Foe example, if user wants to find an internship only in Brisbane, he clicks on the city and comes into the below section “List of results” with all available internships in Brisbane.
Result List. This page shows the list of all internships, which are meet users requirements. User is able to see more details of each of them by clicking on the button with arrow.
Position page. Position page shows the basic information about the position including the Title, location, company, employer’s contact details (phone number, address) and short information about position itself. If user would like to apply for this internship he/she click on the “apply” button. If user is logged in, “Attach CR/Resume” label appears on the page, otherwise “Sign In” form pops up. If user wants to flag an internship, he has to click on “star” button, if user is not logged in “Sign In” form will pop up.
Controlled vocabulary is used to organize information for the purpose of storage and recovery.
|Industry||A field of position||Information technology, Engineering||High|
|Major, Specialization||Sub-classification of position||Business analyst, Management||high|
|Location||A location of position||Brisbane, Sydney||high|
|Part-time||Type of employment||Part-time, scheduled||Medium|
|Full-time||Type of employment||Part-time, scheduled||Medium|
|Resume, Cover letter||Required documents||Resume, cover letter, transcript||Medium|
Metadata matrix presents the vocabulary terms and relationships of the website.
|Queensland||Brisbane, Gold Cost|
|Further employment||Get a job|